The lifting (firming) series has been specially formulated with the aim of restoring firmness and elasticity to skin that has lost elasticity. Indian mulberry, one of the prominent ingredients in the series, contains high levels of antioxidant components and vitamin C, which helps to strengthen collagen tissue by fighting against free radicals. Monoi oil moisturises the skin and creates a smooth appearance and increases the elasticity of the skin and tightens it, thus helping to eliminate the signs of aging. Donkey milk is effective in strengthening the immune system of the skin. Furthermore, donkey milk, which is known to have the properties closest to human breast milk, helps to regenerate cells, moisturises and refreshes the skin. Moreover, it gives shine to the skin with vitamins D and B in its content.